What we delivered
- Development branding
- Logo design
- Copy & story
- Brochure design
- Site banners
- Internal & external CGIs
- Scheme pages on the developer website
The project
Four large detached family homes on the prestigious Woodlands Road in West Byfleet, for Hawksmoor Homes, due for completion in April 2023. Each property has its own character rather than being four versions of the same house.
Our part was the brand and the marketing around it: the identity and logo, the copy and story, the brochure, the site banners, internal and external CGIs, and the scheme’s pages inside the Hawksmoor Homes website we had already designed and built.
It is one of several schemes we have delivered for Hawksmoor Homes, alongside Bluebell Rise, Victoria Gardens and Allingham Meadow.
The identity
THE WOODLANDS COLLECTION is set in a fine spaced serif, foiled in gold on a deep forest green taken from the setting. The system holds across the brochure, the drawing tubes, the stationery and the board on site.
Because each house is different, the houses are named rather than numbered.
The CGIs and the brochure
The internal and external CGIs were produced for off-plan sales. Interior CGIs were selected to represent a number of plots — the staircase in one, the drawing room in another, a bathroom in a third — so the brochure could show a range of interiors across multiple units.
This project was delivered under the Ademchic brand.