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Twelve homes · Worplesdon, Surrey · 2023

Bluebell Rise

Development branding, brochure and marketing for a small hamlet of twelve homes hidden between open countryside and historic heathland in the Surrey village of Worplesdon, for Hawksmoor Homes.

Client
Hawksmoor Homes
Location
School Lane, Worplesdon, Surrey
Scheme
Twelve homes
Year
2023
Bluebell Rise brochure cover — print design by HDEY
Brochure — cover

What we delivered

  • Development branding
  • Logo design
  • Copywriting & story
  • Brochure design
  • Internal & external CGIs
  • Hoarding design
  • Website pages
Bluebell Rise open-plan kitchen and living CGI with handmade cabinetry, Worplesdon, Surrey — CGI by HDEY
Kitchen and living
Bluebell Rise principal bedroom CGI with fitted wardrobes, Worplesdon, Surrey — CGI by HDEY
Principal bedroom

A small hamlet in Worplesdon

Nestled between green open countryside and historic heathlands, Bluebell Rise is hidden in the rural village of Worplesdon in Surrey. A small hamlet of twelve homes, new residents can expect the high specification and exceptional quality that Hawksmoor Homes is so renowned for.

Hawksmoor's specification is the product: handmade kitchens set in large open rooms with space for generous dining and family areas, principal bedroom suites with fitted wardrobes, and Chesney fireplace surrounds, wood flooring and period feature cornicing on the ground floor. We drew the CGIs from that specification and wrote the copy and the brochure around it.

Rather than a separate microsite, Bluebell Rise was given its own pages inside the Hawksmoor Homes website we designed, so the scheme launched into a site that was already working.

Bluebell Rise is one of several schemes we have worked on with Hawksmoor Homes, alongside The Woodlands Collection, Victoria Gardens and Allingham Meadow.

Bluebell Rise brochure spread — print design by HDEY
Brochure — interior spread
Bluebell Rise brochure cover and pages — print design by HDEY
Brochure — cover and pages
Bluebell Rise brochure page sequence — print design by HDEY
Brochure — page sequence
Bluebell Rise site hoarding at Worplesdon, Surrey — hoarding design by HDEY
Hoarding — the brand on site
Bluebell Rise pages on the Hawksmoor Homes website — website design by HDEY
Website — the scheme’s pages within the Hawksmoor Homes site

This project was delivered under the Ademchic brand.

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