What we do
Interiors · Brands · Content

We tell stories for brands, products and places — HDEY services

Ten years and over 130 projects combining branding, marketing and interior design delivered under the Ademchic brand, now channelled into HDEY's work today.

Eastbrook by HDEY
(01) Interiors Work out what a place should be, then design it.
Start here

Strategic Brief

We take the place as it stands and test it against the people it should be built for — layouts, specification and positioning, pressure-tested before the money is committed. One written direction the concept, and the brand that follows, both work from.

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Space Planning

Layout optimisation — getting the most value out of the project: flow, function, and every square metre earning its keep.

Concept Design

The one idea that makes the place memorable — what it is that nowhere else is — held all the way through. Materials, objects and details follow from it, not the other way round.

(02) Brands Decide what the brand is, then build it properly.
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The Workshop

Three hours, in the room with your team, digging into what the brand actually is and who it's for. You leave with a clear direction — and enough to act on whether or not you carry on with us.

About the workshop →

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Brand Build

Identity, naming, guidelines and tone of voice — then everywhere it shows up: website, print and brochures, packaging, PR, and site advertising like hoardings, banners and posters.

(03) Content Once we know what the brand is, we make it move.

Production, ongoing

UGC-style social video, promotional films, and campaigns we develop and run — including featuring your brand across our own channels. We produce, we post, we keep it going.

(04) Selected work
Academy Kitchens
Academy KitchensBrand identity · Packaging · Website
Montpelier Mews
Montpelier MewsLuxgrove Homes · Four five-bedroom townhouses · 2024
The Rosemont
The RosemontLuxgrove Homes · Seven apartments & three houses · Ealing · 2023
View the full portfolio →
(05) Start a project

Tell us what
you're making.

A sentence is enough to start. We reply within two working days, always with a human on the other end.

Studio 1, 1 Mile Walk
NW6 5HB London