Montpelier Mews — interiors & branding, Ealing

Montpelier Mews entrance hallway with a marble-look checker floor and arched window, Ealing — interior design by HDEY — Entrance — the checker floor, and an arched window to meet it

What we delivered

Spatial planning
Interior design
Development branding
Logo design
Copy & story
Brochure design
Scheme pages on the developer website
Hoarding design
CGIs
VR show home
Show home styling

The project

Montpelier Mews was our sixteenth project with Luxgrove Homes, of nineteen to date. When they acquired a site on one of Ealing’s finest residential streets, the brief was clear: four five-bedroom townhouses that would sit with confidence in their setting and appeal to families who expect both character and contemporary comfort.

Aros Architects designed the original scheme — a contemporary interpretation of the classic London townhouse, with playful proportions and a façade that references the period architecture of the street without imitating it. We were engaged from the outset for the spatial planning, the interior concept and the complete marketing proposition.

Luxgrove has appointed us across their portfolio, including Artscene, Ivy Gardens, The Rosemont and the Luxgrove Homes rebrand.

Montpelier Mews exterior brick arch with pendant light, Ealing — development designed by HDEY — The arch — the façade referencing the street, not copying it

Montpelier Mews exterior detail, Ealing, London — Four houses, two plan types, one street

Every room resolved before construction began

The challenge here was distinctive: two front townhouses arranged across three storeys, tighter in plan but with the vertical drama of a traditional London townhouse, and two rear houses with wider, more relaxed footprints that allowed for a different kind of generosity.

On the ground floor we placed open-plan family living with kitchens anchored by central islands, kept apart from quieter rooms for relaxation. One floor of each house is given over entirely to the primary suite — a generous bedroom, walk-in storage and a resolved ensuite. Studies and flexible fifth bedrooms were built into most house types, a quiet acknowledgement that the way families work has changed.

Montpelier Mews CGI — open-plan living room, dining area and kitchen island, Ealing, by HDEY — CGI — living, dining and kitchen as one space

Montpelier Mews kitchen with green cabinetry, marble splashback and fluted island, Ealing — designed by HDEY — Built — green cabinetry, marble, fluted island

Montpelier Mews CGI — entrance hallway with curved doorway and marble-look checker floor, by HDEY — CGI — the curved doorway and the checker floor

Montpelier Mews CGI — bathroom with glazed tiles and marble basin, by HDEY — CGI — glazed tile, marble basin

A boutique specification that commands its price point

The concept is contemporary classic — a playful modern sensibility layered onto the bones of a traditional townhouse. It mirrors the architecture: confident enough to be modern, grounded enough to feel established.

The entrance sets the register immediately. A marble-look checker floor and carefully detailed covings introduce craft from the moment of arrival, while rounded wall details and generous proportions keep the spaces expansive rather than decorative. Throughout, the palette balances warmth with precision — natural stone, detailed joinery, and finishes that will age with the building rather than date it.

Montpelier Mews marble countertop and fluted kitchen island detail, Ealing — specification by HDEY — The fluting, and the marble it meets

Montpelier Mews coving and cornice detail at the ceiling junction, Ealing — interior by HDEY — Coving — where the craft is easiest to skip

Montpelier Mews kitchen with marble splashback and green cabinets, Ealing — interior design by HDEY — Kitchen — the splashback run full height

Montpelier Mews primary bedroom with wall panelling and artwork, Ealing — designed by HDEY — Primary bedroom — a whole floor to itself

Montpelier Mews bathroom with glazed tiles and freestanding bathtub, Ealing — interior design by HDEY — Bathroom — glazed tile, freestanding bath

Montpelier Mews bathroom with glazed tiles and walk-in shower, Ealing — designed by HDEY — And the walk-in shower beside it

Montpelier Mews second bedroom viewed through a doorway, Ealing — residential interior by HDEY — Second bedroom — seen the way you meet it

Marketing that matches what buyers actually receive

We created the complete brand identity — the logo, the story and the visual identity — then the brochure, the hoarding, the CGIs, a VR show home and the scheme’s pages inside the Luxgrove Homes website. Because the interiors and the marketing came from the same design source, what buyers saw in the brochure was a faithful representation of what they would receive on completion. That consistency is how you build confidence for off-plan reservations.

The CGIs carried the detailing of the interiors and the developer’s own aesthetic, which gave the marketing a character that set Montpelier Mews apart from the wider Ealing new-build market.