What we delivered
- Full interior design specification
- Lighting design
- Two show homes — installation & styling
- Two VR show homes
- Branding
- Marketing
The project
Luxgrove Homes had delivered the architecture — a contemporary three-storey building on a quiet, tree-lined street in Ealing Common, surrounded by grand Victorian houses. The brief to us was to create elegant interiors where luxury merged with traditional touches, extending the architect’s language across the whole scheme.
That was not a brief for decoration. It was a brief for integration — interiors that feel inseparable from the architecture, as though the building had been designed from the inside out.
Inglis Road is a quiet residential street. No passing traffic, no natural footfall, and a site hoarding that would be seen mainly by the people who already lived there. Every buyer had to be drawn in by the product itself. The interiors had to do the selling.
The specification
Modern coving and cornice detailing give the rooms a proportion and craftsmanship most new-build apartments lack entirely. Bespoke media units and built-in wardrobes were drawn as architectural elements rather than afterthoughts.
British-made Shaker kitchens with Kumari quartz worktops and Neff appliances anchor the living spaces — classic in form, contemporary in execution. In the bathrooms, large-format marble tiles with black brassware and heated towel rails give a spa-like quality that reads as considered rather than ostentatious.
Light as a design tool
Rather than specifying downlights and moving on, we developed a full lighting design for every space, combined with smart lighting and security through the Avande SELECT portal so residents control the atmosphere of the room as well as the switch.
The architecture delivers the natural light — generous glazing, and triple-aspect living rooms in some apartments. The specification makes sure the quality holds after dark.
Specified for longevity
Large-format tiles to reduce maintenance over the life of the building; suppliers chosen for recycled content; porcelain in the bathrooms because its manufacture is more energy-efficient; tile setting-out drawings produced to cut waste on site; LED throughout, with underfloor heating to every apartment.
That approach won Ivy Gardens the Luxury Lifestyle Awards 2025 for Best Luxury Apartment Interior Design in London, with a sustainability score of eight out of ten — the highest awarded in the category.
Explore the VR show home — Inglis Road
Explore the VR show home
Case study film — Ivy Gardens
Results
Seven of the nine apartments were reserved before practical completion — seventy-eight per cent of the scheme committed before the building was finished.
This project was delivered under the Ademchic brand.