The Chalk Lane Residences — interiors & branding, Epsom

The Chalk Lane Residences show home kitchen and dining with navy cabinetry, teal velvet chairs and brass pendants, Epsom — by HDEY — The show home — navy, brass and teal against a period bay

What we delivered

Layout optimisation
Interior design concept
Specification
Development branding
Copy & story
Brochure design
Website
Hoarding design
Internal & external CGIs
Show home

The project

The Chalk Lane is a historic restoration by Gage Properties, turning a cherished local landmark into 21 homes in the heart of an Epsom Conservation Area — part conversion, part new build, with one, two, three and four-bedroom homes.

Historic conversions are the hardest schemes to plan. A building of this age gives you no repeating floor plates, service cores and corridors fixed where they have always been, and rooms proportioned for a hotel rather than for homes — so every apartment has to be resolved on its own terms, to the millimetre, before any of it can feel like a house.

The other half of the job is bringing the original character back. As at Broadwater House and Elliott House, the period features are what a buyer is really paying for, and the specification has to reflect the architecture rather than sit on top of it.

The Chalk Lane Residences external CGI showing the restored landmark building and lawns, Epsom — by HDEY — External CGI — the landmark, kept

The Chalk Lane Residences terrace CGI with garden doors open onto planting, Epsom — by HDEY — The terrace, opened onto the garden

Layouts, and what they were worth

We were brought in early enough to influence the plans. Working with the client and the architect, we assessed the saleability and efficiency of every floor plan against the constraints of the existing layout, and reworked it.

That exercise added over 1,500 square feet of sellable space to the scheme. We also advised on the kitchen optimisations, which took more than £250,000 out of the cost. All of it before a single finish was chosen.

The Chalk Lane Residences kitchen CGI with navy cabinetry, marble island and brass tap, Epsom — by HDEY — Kitchen CGI — navy, marble, brass

The Chalk Lane Residences living room CGI with bay window, fireplace and built-in shelving, Epsom — by HDEY — Living — the bay and the fireplace kept as the anchors

The Chalk Lane Residences study CGI with built-in shelving and desk, Epsom — by HDEY — Study — built in, not furnished in

The Chalk Lane Residences dining CGI with pendant lighting and panelled walls, Epsom — by HDEY — Dining — pendants against the panelling

The show home

The interiors set a modern scheme inside a period envelope without either one apologising. Deep navy joinery, herringbone floors, brass and teal velvet, run against original cornice, panelled walls and the ironwork on the stair.