What we delivered
- Floor plan optimisation
- Interior design concept
- Interior specification
- Development branding
- Logo design
- Copywriting
- Brochure design
- Website
- Internal CGIs
- External CGIs
- VR tour
The project
Broadwater House is a Victorian house at the end of a private drive in Royal Tunbridge Wells, converted into fourteen apartments for Clearview Developments. When the project started, most of it was a shell.
The building had lost its original character over the years, stripped out by successive owners. The work was to bring it back.
The client’s objective was sales before practical completion.
Selling a building that did not exist yet
The three frames above are the whole argument for doing the visuals properly. On the left, the hall as we found it: brick, exposed joists, standing water. In the middle, the design concept. On the right, the room as built.
The patterned tile floor, the panelling, the staircase, the proportions of the light — they line up because the CGIs were drawn from the specification.
The apartments
Fourteen apartments, each designed with care and worked from one specification. Historic conversions are always challenging, because they do not give you repeating floor plates.
The approach was consistent even where the plans were not: keep the period shell and let it lead, then run modern joinery, lighting and materials against it. Panelling and cornices were reinstated to match the style of the architecture, and the library walls, kitchens and wardrobes are new — modern comforts in a classic wrap.
The bathrooms
Deep green glazed tile run floor to ceiling, with marble, brass and black.
Three palettes run through the building, and each apartment was drawn to one of them.
Motion
Explore the VR tour
The film
This project was delivered under the Ademchic brand.