Wynsterne — interiors & VR show home, Streatham

Wynsterne dining area with pale timber furniture and artwork, Streatham Vale — interior design by HDEY — Wynsterne — purposeful, warm, and built for modern times

What we delivered

Interior design
Design concept
Specification
VR show home
Development branding
Brochure design

The project

Wynsterne is nine three-bedroom family homes in Streatham Vale, designed by Goldstein Heather Architecture. The development occupies the site of the former Rowans Surgery on Windermere Road — a brownfield plot that had sat redundant since the practice closed in late 2022.

The architecture reinterprets the rhythm of classic London terraces through warm brickwork and Portland stone detailing, so the street feels established from the outset. Streatham Common station is within walking distance, the schools nearby are rated Outstanding, and the neighbourhood has a strong identity of its own.

It is a repeat commission from Belmont Property, following the Chapman Collection and 14 St Peter’s Road.

The layouts

Our design centres on the open-plan ground floor — kitchen, dining and living space opening directly onto private south-facing gardens. Large windows and a dual-aspect layout draw light through from morning to evening. A separate cloakroom and well-planned storage keep the everyday clutter of coats, bags and muddy boots out of sight.

On the first floor, two double bedrooms and a family bathroom were designed for flexibility, each room adaptable as bedroom, guest room, study or playroom as life changes. The top floor is the principal suite, with en-suite, dressing space and generous light.

We developed a virtual reality show home so buyers could walk the interiors before a single finish was specified on site — testing spatial flow, furniture placement and storage to confirm the layout delivers.

Wynsterne open-plan kitchen, dining and living space, Streatham Vale — interior design by HDEY — Ground floor — kitchen, dining and living as one

Wynsterne living room with feature wall and garden view, Streatham Vale — designed by HDEY — Living room — dual aspect, and the garden beyond

Specification and finish

Contemporary straight-plank flooring and matt black ironmongery run through the ground floor. The kitchens take a Nordic-inspired direction — clean lines, marble-inspired worktops, mosaic tiled splashbacks and integrated Bosch appliances. Lighter and more pared back than our usual register, as a deliberate response to the architecture and the neighbourhood.

Bathrooms pair brushed nickel brassware with fluted wall-hung vanity units and large-format tiles. Bespoke touches separate these from standard developer specification, including feature painted walls. Every home has an Avande SELECT smart home portal, pre-configured so buyers can add lighting, audio, security and comfort upgrades with guaranteed compatibility.

Wynsterne kitchen island detail with pendant lighting and glass-fronted cabinets, Streatham Vale — specification by HDEY — Island, pendants, glass-fronted cabinets

Wynsterne kitchen detail with matt black brassware and mosaic tiled splashback, Streatham Vale — by HDEY — Matt black brassware against the mosaic

Wynsterne living room interior with open-plan layout, Streatham Vale — interior design by HDEY — Living room — the feature wall doing the work

Wynsterne principal suite, top floor bedroom with en-suite, Streatham Vale — designed by HDEY — Principal suite — the whole top floor

Wynsterne bedside styling detail with marble lamp, Streatham Vale — interior design by HDEY — Bedside — marble, and one warm light

Wynsterne ground floor cloakroom with terrazzo tiles and statement lighting, Streatham Vale — by HDEY — Cloakroom — terrazzo, and a light worth looking at

This project was delivered under the Ademchic brand.

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What we delivered

The project

The layouts

Specification and finish

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