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Eight apartments · Croydon · 2021

14 St Peter's Road

Floor plan optimisation, branding and logo, the brochure, hoarding, internal and external CGIs, and the show home, for eight apartments at 14 St Peter’s Road in Croydon. Delivered for Belmont Property.

Client
Belmont Property
Location
14 St Peter’s Road, Croydon
Scheme
Eight apartments
Year
2021
14 St Peter's Road show home living and dining space with green chair and pendant, Croydon — show home styled by HDEY
The show home — the room that had to carry eight sales

What we delivered

  • Layout optimisation
  • Development branding
  • Logo design
  • Brochure design
  • Hoarding design
  • Internal & external CGIs
  • Show home

The project

Eight apartments at 14 St Peter’s Road in Croydon, for Belmont Property. A bold, modern building on a busy part of town.

Despite challenges on site, every component was delivered on time.

Belmont Property has since appointed us on three projects, including the Chapman Collection and Wynsterne.

14 St Peter's Road exterior CGI showing the gabled brick elevation, Croydon — by HDEY
External CGI — the gables that give it its shape

The show home

The show home carries a warm, pared-back scheme: fluted wall panelling behind the beds, round black-framed mirrors, and olive green used as the single accent across shelving, seating and soft furnishings.

Full-wall shelving doubles as room division and storage; a marble dining table and cane-backed chairs give the living space something with weight in it; and the artwork was selected rather than filled in.

14 St Peter's Road show home kitchen with pale units and tiled splashback, Croydon — show home styled by HDEY
Kitchen — styled for the launch
14 St Peter's Road show home dining area with marble table and artwork, Croydon — show home styled by HDEY
Dining — marble, cane and one strong picture
14 St Peter's Road show home living room with sofa and artwork, Croydon — styled by HDEY
Living — olive against off-white
14 St Peter's Road show home with full-height olive shelving and round mirror, Croydon — show home styled by HDEY
Shelving as room division, not decoration
14 St Peter's Road show home shelving and desk arrangement, Croydon — styled by HDEY
The desk built into the shelving run
14 St Peter's Road show home bedroom with fluted panelling and round mirror, Croydon — show home styled by HDEY
Bedroom — fluted panelling behind the bed
14 St Peter's Road show home bedroom with orange pouffe and round mirror, Croydon — styled by HDEY
The same room, styled for the shoot
14 St Peter's Road show home bedroom detail with shelf and styling, Croydon — show home styled by HDEY
Detail — one shelf, three objects

The identity

The mark uses the address as the graphic: 14 set large in a corner, ST PETERS RD stacked beneath, and the field split diagonally between slate blue and a stone grey drawn off the brickwork.

14 St Peter's Road brochure cover with the address set as a graphic, print design by HDEY
Brochure cover — the address used as the artwork
14 St Peter's Road brochure open at the exterior CGI spread, print design by HDEY
Brochure — the exterior CGI run full bleed
14 St Peter's Road brochure open at a show home spread, print design by HDEY
Brochure — the show home spread
14 St Peter's Road brochure cover and inside pages, print design by HDEY
Brochure — cover and inside pages

This project was delivered under the Ademchic brand.

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