What we delivered
- Brand identity
- Logo design
- Website
- Internal CGIs
- External CGIs
- VR tour
- Hoarding design
- Brochure design
- Copywriting
The scheme
Tucked away in Southborough, a conservation-area town in the borough of Tunbridge Wells, Whitecroft Gardens is a collection of seven thoughtfully designed four-bedroom homes for Beau Property. Behind the elegant brick exteriors, contemporary open-plan interiors run on whitened oak herringbone flooring, finished with a high-end specification and bright, naturally-lit spaces throughout.
The site sits within a conservation area of rolling countryside and green woodland, with Southborough’s high street — boutique shops, cafés and pubs — a short walk away. Royal Tunbridge Wells is ten minutes by car, and London is under an hour by train.
Two cottages stood on the site before the scheme: The White House and Highcroft. We suggested a name that merged the two, and Beau Property loved it, so the heritage of the place lives on in the address.
Brand and marketing
A full identity built around the Whitecroft Gardens name — logo, brochure and website — carried through to the site hoarding.
The wordmark is a wide, spaced serif, set in white on slate. The cover carries a line device drawn in one continuous stroke, charcoal on pale stone.
Explore the VR tour
Whitecroft Gardens was our third project with Beau Property, following Nevill Row and Hungershall.
This project was delivered under the Ademchic brand.