Nevill Row — branding & CGIs, Royal Tunbridge Wells

Nevill Row external CGI of the Victorian-style terrace, Royal Tunbridge Wells — by HDEY — Nevill Row — new homes, drawn to look like they have always been there

What we delivered

Development branding
Logo design
Copy & story
Brochure design
Website
Hoarding design
Internal & external CGIs

The project

Elegant, modern, Victorian homes. Nevill Row is a collection of eight finely-crafted houses in the heart of Royal Tunbridge Wells, each individually designed by boutique developers Beau Property.

Behind the classic Victorian exteriors are bright, flexible spaces that balance modernity against classicism. Beau Property restored original features to their true glory and added contemporary pieces alongside — brass hardware, light oak flooring through the kitchens and living spaces, and delicate wall panelling.

Our part was the brand and the marketing: identity and logo, the copy and story, the brochure, the website, the hoarding, and the internal and external CGIs that had to sell eight houses before they were finished.

Nevill Row rear garden CGI with terrace and planting, Royal Tunbridge Wells — by HDEY — The gardens — drawn as carefully as the rooms

Nevill Row front door CGI in deep green with an olive tree and tiled path, Royal Tunbridge Wells — by HDEY — The front door — green, tiled path, olive tree

The interiors, in CGI

Panelled walls, arched openings, cornice and a fireplace in the living room, set against light oak, brass and furniture that is unmistakably contemporary.

Getting that balance wrong on a CGI in either direction — pastiche or plain new-build — would have lost the developer’s proposition. The renders were drawn to sit exactly where the finished houses do.

Nevill Row living room CGI with fireplace, panelling and arched alcoves, Royal Tunbridge Wells — by HDEY — Living — period bones, modern furniture

Nevill Row kitchen CGI with pale cabinetry and dining table, Royal Tunbridge Wells — by HDEY — Kitchen — light oak, brass, and a tall window

Nevill Row bedroom CGI with a four-poster bed and panelled walls, Royal Tunbridge Wells — by HDEY — Bedroom — the four-poster doing the arguing

The identity

Nevill Row is set as a light script over a spaced serif, in cream on a deep olive green.

The same green wraps the site for the length of the build, carrying a sweeping line device — the one used on the brochure cover — with an interior CGI at one end and the web address at the other.

The mark — script over serif, cream on olive

Nevill Row brochure open at an interiors spread, print design by HDEY — Brochure — the interiors, room by room

Nevill Row brochure rolled to show the cover and inside pages, print design by HDEY — Cover and contents

Nevill Row brochure open at the Interiors section, print design by HDEY — The Interiors section, with the CGIs full width

Nevill Row hoarding wrapping the scaffolded terrace with the development branding, Royal Tunbridge Wells — by HDEY — Hoarding — the whole terrace, wrapped

Nevill Row hoarding along the street showing CGIs and the web address, Royal Tunbridge Wells — by HDEY — … and the address to visit, at eye level

This project was delivered under the Ademchic brand.

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What we delivered

The project

The interiors, in CGI

The identity

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