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Sixteen apartments · Ealing · 2024

Willow & Verde

Brand identity, logo, copy, brochure, website and internal and external CGIs for a collection of sixteen one, two and three-bedroom apartments on Gordon Road, in the leafy heart of Ealing, for Couture Homes.

Client
Couture Homes
Location
63–65 Gordon Road, Ealing, London
Scheme
Sixteen one, two and three-bedroom apartments across two buildings
Year
2024
Willow & Verde logo and brand identity, embossed on stock — brand design by HDEY
Logo — a mark for a greener address

What we delivered

  • Brand identity & story
  • Logo design
  • Copywriting
  • Brochure design
  • Internal CGIs
  • External CGIs
  • Website
Willow & Verde external CGI — front elevation with balconies and planting, Gordon Road, Ealing, by HDEY
External CGI — front elevation
Willow & Verde external CGI — rear elevation and communal gardens, Ealing, by HDEY
External CGI — rear elevation and gardens

Welcome home

Willow & Verde is a sublime new residence at numbers 63–65 Gordon Road, amidst the leafy neighbourhood of Ealing. A luxurious collection of elegant one, two and three-bedroom homes, these contemporary apartments seamlessly connect to lush green gardens and beautiful balconies, through characterful Crittall doors.

Whether you’re a family yearning for a greener environment, an individual seeking a cosmopolitan lifestyle, or a downsizer in pursuit of serenity, Willow & Verde is somewhere everyone aspires to call home.

The name

The name comes from the planting: willow, and verde for the green that runs through the scheme inside and out. The brochure carries it from the cover through to the local area map.

It is a playful name, and it does a second job: the two buildings take a name each, so a buyer has an address rather than a block number.

Willow & Verde living room CGI with herringbone floor and Crittall doors to the balcony, Ealing — by HDEY
Internal CGI — living room, Crittall doors to the balcony
Willow & Verde bedroom CGI with soft green palette, Ealing — by HDEY
Internal CGI — bedroom
Willow & Verde brochure spread — print design by HDEY
Brochure — interior spread

Breathe better in a greener space, both inside and outside

Willow & Verde bathroom CGI with warm tiling and brassware, Ealing — by HDEY
Internal CGI — bathroom
Willow & Verde brochure spine and cover — print design by HDEY
Brochure — spine and cover
Willow & Verde brochure spread — the local area map of Ealing, editorial design by HDEY
Brochure — the local area
Willow & Verde multi-page brochure mockup — print design by HDEY
Brochure — page sequence
Willow & Verde brochure spread with green planting imagery — print design by HDEY
Brochure — greenery spread
Willow & Verde development website shown on desktop — website design by HDEY
Website — the identity carried into the sales journey

This project was delivered under the Ademchic brand.

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