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Website refresh · South Woodford, Essex · 2022

William Thompson Homes

A new website for a privately owned developer working at corporate scale with family values at its core — built at the moment the company was rebranding, around their own line: create places to live for life.

Client
William Thompson Homes
Location
South Woodford, Essex
Scheme
Company website
Year
2022
William Thompson Homes website homepage on tablet, showing the team photographed in a Georgian doorway, web design by HDEY
The homepage — the people, in one of their own doorways

What we delivered

  • Website design
  • Site structure & navigation
  • Copy support
  • Responsive design

The project

William Thompson Homes develop property at corporate scale while remaining privately owned, with family values at the core of how they work. Based in South Woodford, Essex, they specialise in prestigious homes that bring design and innovation together.

That combination — corporate capability, family business — is their advantage, and it is exactly the kind of thing a generic developer website flattens into nothing. They came to us mid-rebrand, needing a digital platform that reflected who they had decided to be.

We came to the website having already worked with them on Meadow Views, their four-home scheme in Epping — so the standard the site had to convey was one we had already helped set on site.

Built around their own line

The site is built around their own positioning: create places to live for life. The structure leads with the places and the standard they are built to, and lets the commercial detail follow.

William Thompson Homes About page in navy, with the proposition set over a stained glass fanlight and the team photographed below, web design by HDEY
The About page — the proposition, then the people
William Thompson Homes About Us section with the line Blending structure with comfort, design with decadence, tradition with style and ensuring investment in elegance
Their own words, given the page to themselves

The people on the page

The palette stays to a deep navy against white with a fine serif, so the photography and the houses carry the pages.

This project was delivered under the Ademchic brand.

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