Warple Lofts — interiors, branding & CGIs, Acton

Warple Lofts communal entrance CGI with backlit lettering on timber panelling, concrete stair and linear pendants, Acton — interior design by HDEY — The entrance — the name backlit into the panelling, and the stair left on show

What we delivered

Layout optimisation
Interior design concept
Specification
Development branding
Logo design
Copy & story
Brochure design
Website
Hoarding design
Internal & external CGIs

The project

Warple Way is in the heart of Acton, and the flats were sold off-plan.

The identity

The mark is a hexagon divided into three planes — a loft volume drawn in one line. It is set with a condensed sans in white on charcoal, and it holds at any size, from a business card to a hoarding.

The palette is charcoal and white.

The mark — a loft volume, drawn in one line

Charcoal and white, and nothing else

The story

The copy leads with the place. Acton takes its name from the Old English for ‘oak farm’ and was once largely rural, known for its soft water and, on the back of it, its laundries and soap factories — the industrial past the building sits in and the scheme is named for.

The brochure runs that through: the area and what is around it, accessibility, the external views, the interiors, the floor plans and the specification, with the developer at the back.

Warple Lofts brochure open at the contents spread with the courtyard photograph, print design by HDEY — Brochure — cover and contents

Warple Lofts brochure cover in charcoal with the hexagon mark, alongside the entrance CGI, print design by HDEY — Cover — the mark, on charcoal

The interiors

The specification was chosen for durability as much as looks: industrial finishes, neutral schemes, branded appliances and clean lines, with the accents doing the work rather than the surfaces. The brochure puts the reasoning plainly — materials selected for their performance and their ability to remain timeless.

Every part of the open-plan kitchen and living layout was used, configured to maximise space and light across each unit, so that a compact flat still works for entertaining and for an ordinary evening in.

Warple Lofts brochure open at the Interiors spread showing the open-plan kitchen and terrace doors, print design by HDEY — The Interiors spread — the argument, and the room that makes it

Warple Lofts terrace CGI with folding doors open to the kitchen and living space, Acton — by HDEY — Terrace — the flats opened right out

Warple Lofts bathroom CGI with pale stone tiling, black fittings and dark open shelving, Acton — specification by HDEY — Bathroom — pale stone, black fittings, dark shelving

Warple Lofts external CGI of the rear courtyard with the retained brick chimney and green wall, Acton — by HDEY — External CGI — the courtyard, the chimney and the green wall

The outcome

“Interior designers Ademchic have given our homes the wow factor. Together, we chose the development’s industrial finishes, ensuring all materials and building choices are selected for their performance and ability to remain timeless.”

This project was delivered under the Ademchic brand.

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