What we delivered
- Floor plan optimisation
- Interior design concept
- Interior specification
- Detail kitchen & bathroom plans
- Development branding
- Logo design
- Copywriting
- Brochure design
- Internal CGIs
- External CGIs
The project
Four four-bedroom houses on a leafy private road in Ottershaw Village, Surrey, built by Block88 — a boutique developer working across Surrey and Hampshire. The brief was to maximise GDV and sell off plan.
The houses are new-build but deliberately not new-build-looking: warm red brick outside, and inside the proportions and detail of Victorian homes that have been renovated with care rather than boxes finished to a budget. Open-plan kitchen and living at the back, a separate sitting room for the evening, three bedrooms and a family bathroom on the first floor, and a fourth bedroom with en-suite and skylights on the second.
The interiors
The interior concept had one job: make a new house feel like it has been there a while. That is mostly a materials-and-detail argument rather than a styling one — herringbone floors, panelled walls, deep colour used with confidence, Crittall-style glazing between kitchen and hall.
The kitchen carries the scheme. Navy cabinetry, a marble island with seating, brass and black fittings, and glazed doors that let light through the plan rather than trapping it in one room. Upstairs the register softens: fluted timber headboards, marble and oak in the bathrooms.
Specification went down to the level that actually gets built — detail kitchen and bathroom plans, finishes, fittings, joinery and lighting set out so the contractor was not left improvising, and so the CGIs and the finished houses would agree with each other.
The identity
The client gave us permission for a bold brand — a hand-painted tropical frame, birds of paradise and parrots, around a quiet centred wordmark.
The identity says the thing the houses say: that this is not the traditional new build so ubiquitous in Surrey. The illustration carries onto the covers, the stationery and the section openers, and everything else — typography, layout, colour — stays out of its way.
This project was delivered under the Ademchic brand.