← Portfolio
19 apartments · Kingswood, Bristol · 2021

The Old Exchange

A former telephone exchange in Kingswood converted into 19 one and two-bedroom apartments and duplexes. We designed and styled the show home, and produced the branding, copy, CGIs, brochure, website, hoarding and photography for Pryzm Developments.

Client
Pryzm Developments
Location
10 Bank Road, Kingswood, Bristol BS15 8LX
Scheme
19 one and two-bedroom apartments and duplexes
Year
2021
The Old Exchange show home living and kitchen area with pink velvet sofa and gallery wall, Kingswood, Bristol, by HDEY
The show home — open plan living and kitchen

What we delivered

  • Show home design & styling
  • Development branding
  • Logo design
  • Copywriting
  • CGIs
  • Photography
  • Brochure design
  • Website design
  • Hoarding design

The project

The building stands at 10 Bank Road in Kingswood.

The building had been recognisable locally for years — for its location and its striking design — and the fresh contemporary façade marked a new chapter for it.

No two homes are the same. Each is unique in outlook, layout and size; the apartments are set over two floors, and eight of the first-floor duplexes have either a mezzanine bedroom or a study area. Common to all of them are generous interiors, open-plan living space and the same specification.

The Old Exchange show home bedroom with teal velvet bed and rust cushions, Kingswood, Bristol, by HDEY
Bedroom — teal and rust against a pale room
The Old Exchange show home fluted sideboard with brass handles and round mirror, Kingswood, Bristol, by HDEY
Fluted joinery and brass, with a round mirror above

The show home

We designed and styled the show home. The base is pale and quiet — off-whites and soft greys — so the rooms hold the light and read at their full size, with rust, blush and teal brought in as accents.

A conversion gives you quirks, and the styling leans into them instead of ironing them out. A scheme like this will never beat standard new-build stock on regularity, so it competes on character.

Fluted joinery, brass handles and round mirrors run through the apartments, and framed prints are hung as gallery walls. In a converted building where no two rooms match, that is a more forgiving way to dress a wall than a single large piece.

The Old Exchange show home with abstract artwork above an oak console, Kingswood, Bristol, by HDEY
Artwork above the console, with the window behind
The Old Exchange show home round mirror reflecting a framed gallery wall, Kingswood, Bristol, by HDEY
The mirror picking up the gallery wall opposite

The identity

The name honours what the building used to be — a playful take on its heritage. It is set lowercase, with a line drawing of a switchboard plug beside it, so the mark carries the exchange as well as the name.

Blush, olive, dark brown and cream, arranged as circles and blocks. It is a confident cover for a conversion of this size, and it runs at the same strength across the brochure, the website and the hoarding.

The Old Exchange brochure covers showing the lowercase logo and blush, olive and brown geometry, print design by HDEY
Brochure covers — circles and blocks in blush, olive and brown

The brochure

A location spread maps Kingswood — its shops and amenities, and the transport links into the city centre of Bristol.

The Old Exchange brochure open at an interior CGI spread, print design by HDEY
Inside — the interior CGIs
The Old Exchange brochure open at the Kingswood location map spread, print design by HDEY
The location spread, mapping Kingswood

Results

Nine of the 19 units were reserved within the first few months of marketing, with a waiting list for the one-bedroom apartments.

This project was delivered under the Ademchic brand.

← All projects
Start a project

Tell us what
you're making.

A sentence is enough to start. We reply within two working days, always with a human on the other end.

Studio 1, 1 Mile Walk
NW6 5HB London

HDEY Ltd is the data controller for what you send. We use it to answer your enquiry, which is our legitimate interest as a business you have chosen to contact. We only add you to our email list if you tick the box above, on the basis of your consent, and you can withdraw it any time using the unsubscribe link in any email. We never sell your data. Our Privacy Policy covers how long we keep it and your rights under UK GDPR.

Got it — thank you.
We'll be in touch within two working days.