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Rebrand · interior contracting · 2022

Square 15

A rebrand and new website for a company that builds interior design projects end to end — from small works to full house renovations.

Client
Square 15
Location
6 South Molton Street, London W1K
Scheme
Corporate rebrand — identity, photography and website
Year
2022
Square 15 logotype foiled in white on an olive stock, with leaf shadow falling across it, brand identity by HDEY
The mark — white foil on olive, and a shadow doing the styling

What we delivered

  • Logo & branding
  • Photoshoot
  • Website design
  • Brand materials
  • Brand guidelines

The project

Square 15 build interior projects across a wide span — small works at one end, full house renovations at the other — taking care of the whole process from start to finish.

We rebuilt the identity around the quality of the making rather than the size of the job, so a single commission and a whole-house renovation could sit under the same mark without either looking out of place.

The identity

SQUARE 15 is set in a high-contrast serif with a distinctive flared R and a lining 1 — a mark with enough character to belong to a design business, and enough restraint to belong to a contractor. It is foiled in white on a soft olive, with an off-white as the second ground.

Square 15 business cards in olive and off-white, the logotype foiled on one side and the South Molton Street address on the other, brand identity by HDEY
Cards — the mark on one side, the address on the other
Square 15 branded drawing tubes in olive and off-white with floor plans rolled inside, brand materials by HDEY
Drawing tubes — branded, because this is what arrives on site

Photography and the website

A photoshoot gave the brand its own images of finished work.

The website was structured to let a prospective client find similar projects quickly.

Square 15 website homepage shown on a laptop, with the new photography of a stone bathroom and the navigation across the top, web design by HDEY
Website — the new photography
Square 15 branded packing tape in olive with the logotype repeated in white, sealing an off-white box, brand materials by HDEY
Branded tape — the mark on the last thing that leaves the workshop

This project was delivered under the Ademchic brand.

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