What we delivered
- Development branding
- Logo design
- Copywriting
- Brochure design
- Website
- Site board
- Internal CGIs
The project
The Royal Oak began life in the early nineteenth century as The Black Bull Inn, a stop on Sevenoaks’ High Street. In 1820 it was rebuilt behind a Regency façade — coursed stone, brick quoins, a Grecian porch — and spent the next two centuries as a landmark and a cultural hub, taking in guests including Queen Victoria.
Culverden Homes converted it in two phases. Phase one, now complete, put two bespoke houses in a private enclave behind the building. Phase two reimagined the Grade II-listed hotel itself as six apartments and a grand townhouse, with the architectural details carefully preserved. The townhouse runs to four bedrooms across 2,465 sq ft with its own garden and driveway; the apartments are two and three bedrooms, from 1,216 sq ft, most with parking.
The identity
A listed Georgian building on a conservation-area high street does not need a brand shouting over it. So the identity works the way a period plate does: a fine, high-contrast wordmark with the name given room, set against a botanical illustration in deep green with the leaf and seed rendered in full detail.
That single move carries everything else. The green and the stone-cream come off the illustration; the brochure, the website and the site board use the same two elements at different scales — the drawing full-bleed on a cover, cropped to a corner on a spread, quiet behind a floorplan table. The building supplies the credibility; the identity just needs to be worth standing next to it.
This project was delivered under the Ademchic brand.