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Show home styling · SE27 · 2024

Robson Road

Show home styling for Ryecroft Homes — a two-bedroom show home dressed to sell a five-home development on Robson Road, West Dulwich. Four of the five homes were reserved on launch weekend.

Client
Ryecroft Homes
Location
Robson Road, West Dulwich, London SE27
Scheme
Five homes
Year
2024
Robson Road show home living and dining room, West Dulwich, styled by HDEY
The show home — living and dining, opening to the private garden

What we delivered

  • Show home styling
  • Furniture and lighting specification
  • Art, soft furnishings and accessories
  • Dressing and installation

The project

Our first project with Ryecroft Homes. The five homes are finished to a high specification, with private outdoor space to every unit.

Furniture is pulled back from the garden doors and sightlines are kept clear, so the eye travels from the sofa through the glazing to the brick wall and planting beyond. Inside, a quiet palette of neutrals lets the herringbone floor, the stone and the joinery read as the finish they are, rather than competing with the dressing.

Modern pieces sit against soft, tactile layers — bouclé and linen against black timber and marble — so the rooms feel current without dating the scheme to a single season.

Robson Road show home hallway looking through to the dining area, West Dulwich, styled by HDEY
The entrance — a clear line through to the garden
Robson Road show home living room corner with sideboard and armchair, West Dulwich, styled by HDEY
Living room — texture against dark timber
Robson Road show home principal bedroom with paired artwork above the bed, West Dulwich, styled by HDEY
Principal bedroom — paired artwork setting the axis
Robson Road show home bedside detail with oak table and seasonal foliage, West Dulwich, styled by HDEY
Bedside — oak, ceramic, seasonal foliage
Robson Road show home second bedroom with striped cushions and table lamp, West Dulwich, styled by HDEY
Bedroom — a warmer, softer register
Robson Road show home bedroom with upholstered headboard and striped throw, West Dulwich, styled by HDEY
Bedroom — neutral base, one graphic layer
Robson Road show home bedroom with full-height glazing to the private courtyard, West Dulwich, styled by HDEY
Bedroom — left deliberately spare so the courtyard reads
Robson Road show home utility with sage green cabinetry and stone worktop, West Dulwich, styled by HDEY
Utility — sage cabinetry against stone

Four of five reserved on launch weekend.

The outcome

Four of the five homes were reserved over launch weekend and all five had sold within two weeks — in a market where nothing was moving quickly.

Photography

Show home photography by @ely.bsc_photography.

This project was delivered under the Ademchic brand.

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