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Six homes · Whetstone, north London · 2022

Parkhill Court

Development branding, copy and story, brochure, marketing floor plans, hoarding and website for a boutique collection of six two and three-bedroom apartments and duplexes around the corner from Whetstone high street. For Innvest.

Client
Innvest
Location
Whetstone, London N20
Scheme
Six two and three-bedroom apartments and duplexes
Year
2022
Parkhill Court logo — script and serif wordmark, brand identity by HDEY
Logo — a script that softens the serif

What we delivered

  • Development branding
  • Logo design
  • Copywriting & story
  • Brochure design
  • Marketing floor plans
  • Hoarding design
  • Website

Modern new homes

All six are designed with light, spacious interiors, and select apartments have private outside space. Parkhill Court is around the corner from Whetstone high street, and a short walk from the Northern line and National Rail.

Meticulous design, clean lines and stylish contemporary fittings create a relaxed, harmonious space ready to move straight into. On-trend finishes include herringbone flooring, spotlights throughout with accent pendant lighting, and black ironmongery. A communal garden provides outdoor space while the duplexes enjoy their own private gardens.

Our part was the marketing: the branding and logo, the copy and story, the brochure, the marketing floor plans, the hoarding and the website.

The identity

The communal green space was the thing to sell, so the identity leads with it: a deep forest green carrying a botanical leaf illustration, with Parkhill set in a clean sans and Court in script inside a white panel, WHETSTONE small at the foot.

It is deliberately bold. The buyers were young professionals and first-time buyers, and the hoarding had to be noticed from the street, so the green runs at full strength across the cover, the spine, the hoarding and the website.

Parkhill Court brochure spread — print design by HDEY
Brochure — interior spread
Parkhill Court brochure cover — print design by HDEY
Brochure — cover
Parkhill Court website shown on desktop — website design by HDEY
Website — desktop
Parkhill Court site hoarding at Whetstone, north London — hoarding design by HDEY
Hoarding — the brand on site
Parkhill Court website shown across devices — website design by HDEY
Website — the identity carried into the sales journey

This project was delivered under the Ademchic brand.

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