Market Place — interior design & branding, Acton

Market Place living room, Acton — full-height joinery and a desk run to the juliet balcony, interior design by HDEY — Living room — joinery on one wall, the whole depth of the flat on the other

What we delivered

Floor plan optimisation
Interior design concept
Interior specification
Development branding
Logo design
Copywriting
Brochure design
Website
Internal CGIs
VR tour

The project

Seven apartments on a quiet one-way street a few yards from Acton High Street, built by Luxgrove Homes. Six one-bedroom apartments and one two-bedroom, across four floors, each with its own juliet balcony or terrace and some with views of St Mary’s Church.

Market Place living room, Acton — sofa and glass table against the juliet balcony, interior design by HDEY — Living room — light borrowed from the full-height glazing

Market Place living room joinery wall with integrated media unit, Acton, by HDEY — Joinery — storage built into the architecture, not added to it

Small footprints, generous homes

Three of the seven apartments are 37 sqm — 401 sq ft. At that size, whether a home feels spacious regardless of its size is settled on the floor plan, long before anything is specified. So that is where we started.

We reworked the layouts so the longest view is dual aspect, running uninterrupted from the front of the apartment through to the juliet balcony at the back — which is what gives a 37 sqm studio its sense of space. The eye reads the full depth of the home rather than stopping at a wall, and the glazing does the work of making the room feel bigger than its footprint. Circulation was trimmed back and given to the living space instead.

Storage was then designed into that logic rather than bolted onto it. Built-in wardrobes run along the party walls where they cost no usable floor. Every space is maximised, including triangular desks that work as a desk in the morning, a dressing table in the evening and a place to put things down in between. Concealed utility cupboards take the washing machine and the household kit out of sight, sited close to the balcony so laundry has somewhere to go.

The result is a home with room for a whole life’s worth of belongings, and no sense of anything being squeezed in.

Market Place open-plan living space looking through to the bedroom, Acton, by HDEY — The long view — entrance to balcony, read in one line

Market Place built-in desk running to the juliet balcony, Acton, by HDEY — The desk — dressing table by evening, drop-off point in between

Market Place desk detail with drawer storage and upholstered stool, Acton, by HDEY — Drawers under the run — storage that takes no floor

The kitchens

The kitchens were the one place we let the scheme raise its voice: a bespoke green against white, fitted with integrated Bosch appliances, Calacatta porcelain worktops and integrated cabinet lighting. Brass handles and a brass mixer tap warm the palette up.

Behind the colour they are working hard. Concealed utility cupboards absorb the washing machine and the household equipment, and several apartments gained a custom breakfast bench — seating and storage in the same footprint, so a dining table never has to compete with a sofa for the same square metre.

Market Place kitchen and dining area in a bespoke green with Calacatta worktops, Acton, by HDEY — Kitchen and dining — one room asked to be two

Market Place full-height kitchen units in a bespoke green with integrated oven, Acton, by HDEY — Full-height units — the appliance run kept in one plane

Market Place concealed utility cupboard beside the balcony doors, Acton, by HDEY — Concealed utility — sited by the balcony for the laundry

Market Place kitchen counter detail with round mirror and brass accents, Acton, by HDEY — Detail — a mirror to double the daylight

Market Place kitchen and dining with artwork and pendant lighting, Acton, by HDEY — Dining — the table sits in the light, not the corridor

Market Place bedroom with fluted headboard and integrated bedside lighting, Acton, by HDEY — Bedroom — headboard, lighting and storage as one piece

Market Place bedroom with the bed set against the juliet balcony, Acton, by HDEY — Bedroom — the balcony screen as the view from the pillow

Market Place bathroom with dark vanity, vessel basin and black brassware, Acton, by HDEY — Bathroom — dark vanity against pale tile

Market Place walk-in shower with black brassware and hexagonal floor tile, Acton, by HDEY — Shower — walk-in, no tray, no threshold

Market Place bathroom with backlit mirror and hexagonal floor tile, Acton, by HDEY — Bathroom — lit to feel twice the size

The concept, and what got built

The internal CGIs came first — used to sell the apartments off plan, and to test the layouts before anything was fixed. Set them against the photography and very little moved.

Market Place living room CGI with joinery wall and integrated media unit, Acton, by HDEY — Internal CGI — the living room as proposed

Market Place kitchen CGI with custom breakfast bench and balcony doors, Acton, by HDEY — Internal CGI — the kitchen and breakfast bench

Market Place ensuite CGI with dark vanity and vessel basin, Acton, by HDEY — Internal CGI — the ensuite

Market Place brochure spread — print design and copywriting by HDEY — Brochure — ‘Great things are done by a series of small things brought together’

Explore the VR tour

VR tour — walk the apartments, via Lapentor

This project was delivered under the Ademchic brand.

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