Kavanagh Place — interiors, brand & website, Slough

Kavanagh Place living room with a deep sofa, framed prints and olive planting, Slough, interiors by HDEY — The living room — tall ceilings, and a palette kept quiet enough to live with

What we delivered

Layout optimisation
Interior concept
Specification — all apartments
Communal areas, internal and external
Show home
Marketing suite concept & styling
Logo design
Development branding
Brochure design
Website
Poster & billboard concepts

The project

Studio, one and two-bedroom apartments on a town-centre site at SL1 1JL, with spacious interiors and tall ceilings.

The town around it is a large part of the argument. Slough is in the middle of a £3.5 billion regeneration, at the heart of which is the redevelopment of the town centre by ADIA and British Land, and Crossrail at Slough station has put central London within convenient reach. Kavanagh Place sits in the middle of that, with the shops and amenities of the town centre on its doorstep.

Residents have a communal garden with planting and seating, a concierge, a cinema room and a recreation and studio space. Some apartments have their own private and secluded outdoor space, and secure gated underground parking is available to purchase on request — a rarity this close to the centre of a town.

Kavanagh Place exterior on the corner of a Slough town centre street — The building — a corner site in the town centre

Kavanagh Place communal garden with clipped hedging and mature planting, Slough — The communal garden — planting and seating for residents

Layouts and specification

We started with the plans. Layouts were optimised across the scheme, and the interiors were then concepted and specified for every apartment, together with the communal areas inside and out.

The palette is navy and oak with terracotta: deep blue joinery in the kitchens, warm timber underfoot, and rust and blush notes in the upholstery and artwork. The tall ceilings give the rooms their proportion, with black metal-framed glazing and lighting treated as an accent.

Kavanagh Place kitchen and dining area with navy cabinetry and a fluted island, Slough, interiors by HDEY — Kitchen — navy joinery against oak and stone

Kavanagh Place bedroom with navy panelled wall and rust accents, Slough, interiors by HDEY — Bedroom — the navy carried through, warmed with rust

The identity

Kavanagh Place is set in a high-contrast serif, stacked over two lines with PLACE letterspaced beneath. The palette is terracotta, blush and warm stone, taken from the interiors rather than invented alongside them.

A single continuous line drawing runs across the covers and the poster artwork, loose enough to read as drawn rather than designed. The mark holds at every size, from a hoarding to a floor plan key.

The brochure carries the line motif across both covers, and the same terracotta and blush run through the website.

The mark — foiled, and left to sit on its own

Kavanagh Place brochure covers in terracotta and blush with a continuous line motif, print design by HDEY — Covers — terracotta and blush, with the line motif running across both

The campaign concept

The poster and billboard artwork was produced to show the brand at every size, from a single poster site to a landscape digital billboard: the mark, one interior image, and a line of copy naming what is for sale. It was presented as a concept and never ran.

Kavanagh Place posters displayed in a row of illuminated poster sites, campaign design by HDEY — Poster concept — the mark, one room, one line

Kavanagh Place poster in an illuminated frame on a stone wall, campaign design by HDEY — The same panel at a single site

Kavanagh Place landscape digital billboard showing the kitchen and the development mark, campaign design by HDEY — Billboard concept — the artwork in landscape

Kavanagh Place press advertisement in a local newspaper, campaign design by HDEY — Press concept — ‘a place to call home’

The marketing suite and show home

We designed the marketing suite in a prominent corner unit, and the show home in the unit next to it. Both were concepted and styled to the same palette, with the interiors shown large enough to be read across a room.

Kavanagh Place marketing suite display panel showing the kitchen interior and the development mark, by HDEY — Marketing suite — the scheme at full size

This project was delivered under the Ademchic brand.

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