What we delivered
- Corporate brochure design
- Infographics & data visualisation
- Brochure structure & layout
The project
Their product is a modern method of construction — a structural building system rather than something anyone can pick up and understand at a glance.
The difficulty was not the design. It was listening closely enough to what the system actually offers, and then finding a way to say it that a developer or a contractor could take in quickly, without a technical briefing.
Explaining a system, not a product
The answer was to carry the argument in graphs and infographics rather than in paragraphs. Speed of installation, weight per panel, the savings in transport, the CO₂ comparison against traditional build — each given its own chart, sized so the comparison is obvious before the caption is read.
The benefits were reduced to six, each with an icon and a short paragraph: versatile, strong, speedy, lower cost, fireproof, sustainable. Anyone skimming the brochure gets the whole proposition from one spread.
Structure
The brochure was set landscape, and sectioned so a reader can enter where their interest is: the mission, the benefits, the architectural freedom the system allows, and the build process end to end.
The process spread runs as a single flow — stage by stage through to warranty — so the answer to ‘what does working with you actually involve’ is one page rather than a conversation.
This project was delivered under the Ademchic brand.