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Nine homes · Thornton Heath · 2020

Fountain Gates

Nine homes on Parchmore Road in Thornton Heath — six one-bedroom apartments, one three-bedroom apartment and two three-bedroom family houses with gardens, sold off-plan. Brand identity, logo, brochure, hoarding and marketing visuals.

Client
Boutique developer
Location
158 Parchmore Road, Thornton Heath, Croydon CR7
Scheme
Nine homes — six one-bed apartments, one three-bed apartment, two three-bed houses
Year
2020
Fountain Gates FG monogram shown in gold on blue, with letterhead alongside — brand identity by HDEY
The monogram — FG, with the name and the postcode set inside it

What we delivered

  • Brand identity
  • Logo design
  • Brochure design
  • Marketing visuals
  • Hoarding design

The project

The homes are on Parchmore Road in Thornton Heath, built to a high specification and sold off-plan for completion in December 2020.

Thornton Heath is a ten-minute walk from the station, with London Bridge and Victoria thirty-five minutes away on a direct train.

The identity

The mark is an FG monogram in a high-contrast serif, with FOUNTAIN GATES set around the inside of the G and CR7 tucked into its shoulder. The postcode is part of the logo rather than a footnote.

The marketing visuals

The CGIs were drawn to show the specification at close range: large-format tiling with a herringbone feature wall in the bathrooms, black brassware and a black heated rail against white sanitaryware, and a dark vanity beneath a stone top.

Fountain Gates bathroom CGI with a grey herringbone tiled feature wall, black brassware, dark vanity and an oval mirror, Thornton Heath — marketing visual by HDEY
CGI — herringbone, black brassware, dark vanity

This project was delivered under the Ademchic brand.

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