Fieldhouse Furniture — brand identity & website

The mark — a fine serif, foiled on terracotta, and nothing else

What we delivered

Brand identity
Logo & sub-brand structure
Brochure design
Copywriting
Website design
3D CGI assets
VR assets

The project

Fieldhouse had more than a decade of bespoke interior fit-out behind them and a client list — Waites Construction among them — that proved the calibre of the work. What the brand did not show was the breadth of it: not only Build to Rent and student accommodation, but what they can deliver in the luxury sector.

We worked with them to develop interiors that reflect the bespoke nature of their furniture and joinery.

The identity

FIELDHOUSE is set in a fine, widely tracked serif and given nothing to compete with: white foil on a terracotta stock, or a warm blind emboss on off-white.

It also had to carry two arms of the business. The mark takes a script sub-line so Fieldhouse Furniture and Fieldhouse Project Management read as one company doing two things, rather than as two suppliers.

Letterhead — blind embossed, warm on off-white

Fieldhouse brochure open at the How We Work spread showing the Fieldhouse Furniture and Fieldhouse Project Management sub-brands, print design by HDEY — ‘How we work’ — two arms, one mark

The brochure

The brochure came out of in-depth interviews rather than a brief. Talking to the people who actually do the work is how you find the details that make a company sound like itself rather than like its competitors.

It also puts the scale of the operation on the page, in plain figures — more than a hundred bedrooms fitted in an average week, fifty thousand kitchens installed. None of that was visible in the brand before.

Fieldhouse brochure spread in terracotta setting out the numbers — 100+ bedrooms fitted per week and 50,000 kitchens installed, print design by HDEY — The numbers — capacity, stated as a quality claim

Fieldhouse brochure page with the logotype above full-bleed interior photography, print design by HDEY — The pages — the mark small, the work large

CGI and VR

We developed 3D CGI and VR assets so a prospective client could see the quality of a Fieldhouse fit-out before committing to it.

The visuals span the range: Build to Rent and student accommodation communal spaces and studios, reception and lounge areas, and residential kitchens at the luxury end. All of it drawn to the specification Fieldhouse would install.

Fieldhouse CGI of a reception with a fluted timber desk, terrazzo counter, arched niches and mobile pendant lighting — Reception — fluted timber, terrazzo, arched niches

Fieldhouse CGI of a communal lounge with a terracotta sofa, pale timber shelving, slatted ceiling and herringbone flooring — Lounge — terracotta against pale timber

Fieldhouse CGI of a coffee shop within a student accommodation communal space, with a terracotta slatted ceiling, fluted counter and long communal table — Communal — a coffee shop, drawn to the specification that would be fitted

Fieldhouse CGI of a student studio with fluted glass screen, integrated desk and joinery wall — Student studio — fluted glass, and joinery doing the dividing

Fieldhouse CGI of a residential kitchen with dark cabinetry, a fluted island and a marble splashback — Kitchen — dark cabinetry, fluted island, marble

This project was delivered under the Ademchic brand.

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What we delivered

The project

The identity

The brochure

CGI and VR

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