Eastbrook — interior design & branding, East Dulwich

Eastbrook brochure cover — print design by HDEY — Brochure — cover

What we delivered

Space planning & floor plan optimisation
Interior concept & specification
Brand identity & story
Logo design
Brochure design
Internal CGIs
VR tour
Hoarding design
Website design

The project

Three houses in East Dulwich for Kinland, a boutique developer, each with three or four bedrooms. We optimised the floor plans, designed and specified the interiors, and built the brand around them — logo, brochure, website, CGIs, hoarding and a VR tour.

East Dulwich sells on Lordship Lane: independent bakeries, a cheesemonger, a butcher, a plant shop, a wine shop, a wellness and co-working space. The brand was drawn to sit in that company rather than in the new-build one.

Eastbrook open-plan living and kitchen with engineered oak flooring, East Dulwich — interior design by HDEY — Open-plan living and kitchen

Eastbrook kitchen with natural materials and high-end finishes, East Dulwich — interior design by HDEY — Kitchen — natural materials, high-end finishes

The interiors

The brief was raw materials, handled well. The architecture does half of it — large windows and placed skylights carrying daylight deep into the plan, and a secluded outdoor space for every house. The specification answers it with engineered oak underfoot, flat plaster walls, and pale timber joinery built in rather than bought: a library wall in the living room, a vanity in every bathroom.

Against that, the warmth is deliberate. A fluted terracotta splashback behind handleless kitchen units, olive upholstery, a stone table, black metal track lighting.

Eastbrook brochure spread — Design Philosophy, craftsmanship and conscious living, print design by HDEY — Brochure — the Design Philosophy spread

Eastbrook snug with warm timber and layered textiles, East Dulwich — interior design by HDEY — Snug — warm timber, layered textiles

Eastbrook basement living room with natural light, East Dulwich — interior design by HDEY — Basement living room

Eastbrook garden and secluded outdoor space with lush planting, East Dulwich — by HDEY — The secluded garden

The bathrooms

The bathrooms take the material idea furthest: a terrazzo basin cut as a single solid trough, hand-glazed square tile in ochre and sand, pale timber and black brassware.

Eastbrook bathroom with terrazzo basin, hand-glazed tile and black brassware, East Dulwich — interior specification by HDEY — Bathroom — the terrazzo basin, cut as one piece

Eastbrook second bathroom with natural stone and timber, East Dulwich — interior specification by HDEY — Second bathroom — stone and timber

Eastbrook primary bedroom with skylight and soft natural palette, East Dulwich — interior design by HDEY — Primary bedroom — skylight above

The identity

The brand goes the other way from the interiors. An acid yellow, a heavy grotesque logotype, and an abstract leaf form overprinted tone on tone across the cover, with KINLAND set small on the spine. It is a contemporary mark for a neighbourhood full of independents, and it holds its own next to them.

Terracotta carries the second half of the brochure, picking up the tile in the kitchen and the bathrooms, so the print and the rooms are working from the same materials.

Eastbrook brochure artistic spread — print design by HDEY — Brochure — artistic spread

Eastbrook development website shown on desktop — website design by HDEY — Website — the identity carried into the sales journey

Eastbrook bedroom with engineered oak flooring and warm neutrals, East Dulwich — interior design by HDEY — Bedroom — oak underfoot

The brochure

The brochure opens on Design Philosophy — Kinland’s craft and conscious-living position, set against a photograph of a maker at the bench — then the houses, then The Local Area.

That map is the neighbourhood argument in one page: a drawn plan of East Dulwich keyed to the independents, from Mons Cheesemongers and Franklin’s Delicatessen to Forest the plant shop, Drop the wine shop and Oru, with the four nearest rail stations and their distances.

Eastbrook brochure spread — The Local Area map of East Dulwich, editorial design by HDEY — Brochure — The Local Area, a drawn map of East Dulwich

Eastbrook basement guest bedroom, East Dulwich — interior design by HDEY — Basement guest bedroom

Explore the VR tour

VR tour — via Lapentor

This project was delivered under the Ademchic brand.

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