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Thirteen homes · West Ealing W13 · 2021

Ealing Broadway

Thirteen homes above ground-floor retail at 114 Broadway in West Ealing. We optimised the layouts, developed the interior design concept, and designed and styled the show home that sold them. For Luxgrove Homes.

Client
Luxgrove Homes
Location
114 Broadway, West Ealing, London W13
Scheme
Thirteen homes & ground-floor retail
Year
2021
Ealing Broadway bedroom CGI with a dark headboard band, concealed lighting, layered neutrals and sheer curtains, West Ealing W13 — interior design by HDEY
The bedroom, as drawn — a dark band at headboard height, lit from behind

What we delivered

  • Layout optimisation
  • Interior design concept
  • Show home design & styling

The project

A mixed-use building on a working high street, with the flats sitting directly above the retail.

Ealing Broadway is one of nineteen projects for Luxgrove Homes.

Drawn, then built

The concept turns on one move: a dark band at headboard height, running the width of the room and lit from behind.

Ealing Broadway show home bedroom as built, with the dark headboard band, concealed lighting and a floating bedside table, West Ealing W13
The same bedroom, built and styled
Ealing Broadway show home dining area with a round black table, brown velvet chairs and a circular mirror, West Ealing W13 — styling by HDEY
Dining — round, dark, and set against pale walls
Ealing Broadway show home bedroom detail with a disc wall light, concealed strip lighting and a sculptural vase, West Ealing W13 — styling by HDEY
The detail that carries the room — disc light, hidden strip, dark ground

The show home

The apartments are pale and warm: chevron flooring, white handleless kitchens with brass, and soft neutral walls. The show home was styled against that rather than into it — dark timber, brown velvet, black metal and olive, so every piece of furniture reads clearly instead of dissolving into the background.

A round dining table in a compact open-plan space, a circular mirror to borrow light from the kitchen, and greenery to break the straight lines. Small decisions, but they are what make a photograph of a one-bedroom flat look like somewhere to live.

Ealing Broadway show home living and dining space with a pale sofa, olive cushions, dark dining table and the kitchen beyond, West Ealing W13 — interior design by HDEY
Living through to the kitchen — one space, three functions

This project was delivered under the Ademchic brand.

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