Brompton Gardens — interior design & branding, Woking

Brompton Gardens living room CGI with panelled walls, built-in bookcases and garden doors, West End, Woking, by HDEY — Living room — panelling, bookcases and the garden at the end of it

What we delivered

Floor plan optimisation
Interior design concept
Interior specification
Detail kitchen & bathroom plans
Development branding
Logo design
Copywriting
Brochure design
Internal CGIs
External CGIs
Development film

The project

Four substantial detached houses with double garages, set back from the road behind a private drive in West End, near Chobham. Built by Fleet Homes, a developer who specialise in small bespoke projects and are unusually serious about materials.

Every home was reserved before practical completion. It was the first Fleet Homes scheme to do it.

Brompton Gardens external CGI — four detached houses on a private drive, West End, Woking, by HDEY — External CGI — four houses, one private drive

The interiors

The brief was a mix of period and modern — characterful houses, built to a modern standard. Sash windows, herringbone floors, panelled walls and geometric porcelain against bifold doors, roof lanterns and open plan.

Colour does the heavy lifting and does it quietly: deep blue-grey Shaker kitchens with hand-painted units and marble, sage in one house where another has navy, a blue panelled headboard wall in the principal bedroom. Brass throughout, against white and stone.

Layouts were optimised first, then specified in full — detail kitchen and bathroom plans, joinery, fittings and lighting, including the pantry units and the boot-room utility.

Brompton Gardens kitchen CGI with hand-painted Shaker units, marble island and range, West End, Woking, by HDEY — Internal CGI — hand-painted Shaker units, stone worktops, full-height upstands

Brompton Gardens kitchen CGI showing the pantry run and island, West End, Woking, by HDEY — Internal CGI — the pantry wall, built rather than bought

Brompton Gardens principal bedroom CGI with blue panelled headboard wall, West End, Woking, by HDEY — Internal CGI — the panelled wall doing the work of a headboard

Brompton Gardens living room console detail CGI with artwork and table lamp, West End, Woking, by HDEY — Detail — where the eye lands on the way in

Brompton Gardens ensuite CGI with marble, twin basins and navy vanity, West End, Woking, by HDEY — Internal CGI — ensuite, marble against navy

Brompton Gardens hallway CGI with geometric porcelain floor, panelling and staircase, West End, Woking, by HDEY — Internal CGI — the hall, where the geometric floor sets the tone

Brompton Gardens utility room CGI with Belfast sink, open shelving and garden door, West End, Woking, by HDEY — Internal CGI — the utility, given the same attention as the kitchen

The details are not the details

Fleet Homes describe the vision for Brompton Gardens as underpinned by thousands of small decisions.

Brompton Gardens cutlery drawer detail CGI with oak dividers, West End, Woking, by HDEY — Detail — oak drawer dividers

Drawn, then built

The photographs below are the finished houses. Set them against the CGIs above and the specification holds: the hand-painted Shaker units, the stone worktops with full-height upstands, the brass, the Belfast sinks, the pantry run.

Buyers reserved off the brochure — the first time Fleet Homes sold off plan on our marketing material.

Brompton Gardens completed kitchen with navy Shaker units, range cooker and Belfast sink, West End, Woking — Built — the navy kitchen, as drawn

Brompton Gardens completed kitchen detail with sage units, brass tap and double Belfast sink, West End, Woking — Built — the sage scheme in another house

Brompton Gardens completed larder unit in navy with integrated appliances, West End, Woking — Built — the larder, opened

Brompton Gardens completed kitchen with sage units, stone upstand and sash window, West End, Woking — Built — stone upstands run full height, as specified

The film

The development film — the finished houses, walked through

The identity

A quiet wordmark for a quiet scheme: wide-set capitals, hairline rules either side of GARDENS, the postcode set small underneath so the name and the place arrive together. Deep green and cream.

Four houses on a private drive need marketing collateral that signals care and puts the specification and the photography in front of the buyer.