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Five homes · Matfield, Kent · 2024

Bass Orchards

Layout optimisation, internal CGIs, branding, brochure and website for five homes down a gated private drive in Matfield, Kent.

Client
Corker Brothers & Canham Homes
Location
Brenchley Road, Matfield, Kent TN12
Scheme
Five homes — three, four and five-bedroom
Year
2024
Bass Orchards logo — monogram and wordmark, brand identity by HDEY
Logo — a monogram for a gated private drive

What we delivered

  • Layout optimisation
  • Internal CGIs
  • Brand identity & story
  • Logo design
  • Brochure design
  • Copywriting
  • Website
  • Banner design

The project

Matfield sits in the High Weald, with Paddock Wood station a six-minute drive and London Bridge fifty-one minutes beyond it. The buyers were commuters and growing families, so the brand had to carry two ideas at once: classic Home Counties architecture, and the contemporary open-plan interiors behind the elevations.

A boutique collection of five three, four and five-bedroom homes in the English countryside, nestled down a leafy private drive — bespoke houses with ample parking, secluded gardens and a gated entrance. The brand had to feel as private as the address.

Bass Orchards open-plan kitchen and dining CGI with shaker-style kitchen, Matfield, Kent — marketing visual by HDEY
CGI — open-plan kitchen and dining
Bass Orchards bedroom CGI with soft neutral palette, Matfield, Kent — marketing visual by HDEY
CGI — bedroom
Bass Orchards brochure internal spreads — print design by HDEY
Brochure — internal spreads
Bass Orchards study CGI with dark desk, blue chair and olive branches, Matfield, Kent — marketing visual by HDEY
CGI — study
Bass Orchards brochure cover, English countryside collection — print design by HDEY
Brochure — cover
Bass Orchards brochure spread — site map and the local area, Matfield, Kent, editorial design by HDEY
Brochure — site map and the local area
Bass Orchards website shown on desktop and mobile — website design by HDEY
Website — desktop and mobile
Bass Orchards microsite at bassorchards.com shown on desktop — website design by HDEY
Microsite — lead-capturing and SEO-optimised, at bassorchards.com

Who did what

Our brief was the asset set: the identity and logo, the brochure and its copy, the internal CGIs, the layout optimisation, the website and the campaign banners.

Corker Brothers are a developer with real marketing capability in-house — they need assets good enough to carry it.

The launch, in the developer’s words

“We are delighted to announce the first reservation at Bass Orchard, a collaboration between Corker Brothers Ltd and Canham Homes, without the involvement of an agent!”

This project was delivered under the Ademchic brand.

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